HBTV2: Jacket Required - Carhartt WIP 2012 Fall/Winter Collection Preview from HBTV on Vimeo.

The Carhartt Work in Progress sub-brand has been keen on further exploring Carhartt’s urban lifestyle character
since its inception in the 1990s. When Carhartt first set foot in the lucrative European market under the distribution
by Work in Progress, the brand immediately gained a cult following coming from the emerging urban culture
and urban sports scene in the continent. To meet these high demands, Carhartt then presented its first product
range that saw the premium workwear brand reinterpreting and re-fitting some of its marquee silhouettes, while
maintaining a strong grasp on its core values. Somewhat coming full circle with its widely successful sub-brand,
Carhartt Work in Progress opened its first brick and mortar store in New York in the fourth quarter of 2011. During
the recent Jacket Required occasion in London, Carhartt WIP’s marketing and merchandising manager Alex Russell
gave us a rundown about the brand’s Fall/Winter 2012 collection, as well as a glimpse into Carhartt’s Heritage line.
Utilizing greatly its signature dark brown canvas materials onto a variety of outerwear pieces, the sub-brand
has added a streamlined edge courtesy of the blast orange accents as well as introducing new Carhartt WIP branding.
In addition, Russell reveals some collaborative ventures in the works, including that with longtime partner
uniform experiment.

Via. Hypebeast