Harajuku was recently given another retail space as legendary outdoors company The North Face opened a new concept space in Japan’s fashion mecca. Massive in size, the space consists of four floor, each taking on a distinct theme, with the fourth floor being made available as a gallery for exhibitions and receptions. In addition, THE NORTH FACE STANDARD will be carrying unique collaborative product, developed with a selection of well-known fashion brands, fusing the performance aesthetic of The North Face with Harajuku’s storied fashion culture. Images from the opening can be seen below, with photography by Neil Hartmann.

THE NORTH FACE STANDARD
Jinguumae6-10-9
Shibuya-ku, Tokyo
Zip 150-0001
03.5464.2831

Source: Hypebeast.com